In 2020, 49 percent of the online purchases finalized by Italian customers were made via desktop and tablet devices, down from the previous years. Purchases carried out via smartphone accounted for went from 12 percent of the total in 2015 to 51 percent in 2020.
Distribution of e-commerce purchases in Italy from 2015 to 2020, by device
Characteristic
Desktop + tablet
Smartphone
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Osservatori Digital Innovation. (February 26, 2021). Distribution of e-commerce purchases in Italy from 2015 to 2020, by device [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/574244/italy-device-usage-share-in-the-ecommerce-industry/
Osservatori Digital Innovation. "Distribution of e-commerce purchases in Italy from 2015 to 2020, by device ." Chart. February 26, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/574244/italy-device-usage-share-in-the-ecommerce-industry/
Osservatori Digital Innovation. (2021). Distribution of e-commerce purchases in Italy from 2015 to 2020, by device . Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/574244/italy-device-usage-share-in-the-ecommerce-industry/
Osservatori Digital Innovation. "Distribution of E-commerce Purchases in Italy from 2015 to 2020, by Device ." Statista, Statista Inc., 26 Feb 2021, https://www.statista.com/statistics/574244/italy-device-usage-share-in-the-ecommerce-industry/
Osservatori Digital Innovation, Distribution of e-commerce purchases in Italy from 2015 to 2020, by device Statista, https://www.statista.com/statistics/574244/italy-device-usage-share-in-the-ecommerce-industry/ (last visited September 01, 2024)
Distribution of e-commerce purchases in Italy from 2015 to 2020, by device [Graph], Osservatori Digital Innovation, February 26, 2021. [Online]. Available: https://www.statista.com/statistics/574244/italy-device-usage-share-in-the-ecommerce-industry/